At Crece Agency, we are enthusiasts of creativity and innovation in the world of graphic design. Today, we want to introduce you to one of our most experimental projects: the Uppercase & Lowercase typography, or, in Spanish, Mayus Minus. 

This project is a true creative exercise, closer to art than functional design. With Mayus Minus, we’ve explored uncharted territory in graphic design. We’re not creating functional typography, nor are we seeking to design logos with it. Our intention is to push the boundaries of what’s possible in the world of letters and typography. 

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Mayus Minus is a unique and original typography. Its construction is simple yet astonishing: we combine the top part of a lowercase character with the bottom part of an uppercase character, resulting in exotic, legible, and visually appealing letters. 

Unlike other typefaces, such as the Vowel Typography we introduced in a previous article, which aimed to encode messages and simplify writing, Mayus Minus focuses on aesthetics and the creation of an entirely new typeface. We started with an existing font, the Museo 500, designed by the renowned Dutch creative Exljbris. 

The result is a groundbreaking and innovative typography that blurs the boundaries between uppercase and lowercase letters. It challenges the traditional hierarchy of letters and conceives them equally. It’s a project that breaks conventions and opens new possibilities in the world of typography. 

To give you a more comprehensive view of its capabilities, we present some images that explore the contrasts that give life to this typography. Since Mayus Minus originates from the contrast between uppercase and lowercase letters, the resulting graphics creatively play with these contrasts. From the desert to the mountains, cold and hot, black and white, these images represent the essence of the typography: the juxtaposition of opposites that creates a unique visual impact.