At Crece Agency, we’ve had the privilege of developing a highly significant graphic campaign for the Parets Town Council. Our focus was clear: to create impactful and effective messages aimed at raising awareness among teenagers and young people about the importance of eradicating gender-based violence and combating LGTBIfobia.
We designed the entire graphic campaign, from the copywriting (advertising messages) to all the visual elements, including posters, roll-ups, billboards, and creatives for social media. While the campaign primarily focused on social media, we reinforced the message through outdoor advertising throughout the municipality.
The #paretsamblaigualtat campaign addresses five fundamental pillars: partner-based gender violence, LGTBIfobia, sexual violence, gender discrimination in the job market, and the promotion of shared responsibility.
Our team took on the challenge of conveying these messages with a direct and effective language, primarily targeting social media platforms, where youth and adolescents are most active.
The campaign’s key messages are clear and forceful: ‘Love does not strike,’ ‘I help my wife a lot with household chores,’ ‘Our love does no harm; your hatred kills,’ and ‘I don’t control you; I care about you.’
Furthermore, we’re proud to share that the campaign has captured the attention of the renowned newspaper ‘El Periódico de Cataluña,’ which covered our initiative and emphasized its significance in the fight against gender-based violence and LGTBIfobia.
