Biopassió is an ecological products shop placed in the Gràcia neighbourhood in Barcelona. This project was developed from scratch, it didn’t even have the premises rented when the agency started with the project. Crece Agency created the whole visual universe of the commerce: the claim “Productos con alma” (products with soul), the corporate identity and all the graphic applications needed for the business (cards, bags, price tags, decorative vinyls, signage, etc.).
The identity aim was transmitting the great variety of products which are sold in the business. To carry it out, the colours were chosen as transmitters of this concept: the chromatic range used in the whole graphic is extracted from the products of Biopassió. Each section in the shop has a colour and a variation of the logo to ease the shopping experience to the customer.


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