Boole, a comprehensive management tool, provides effective solutions for overseeing and controlling various aspects of business, such as budget, financial processes, quality, and projects. Its intuitive platform simplifies business management, enabling detailed tracking, informed decision-making, and resource optimization.
At Crece Agency, we carried out a complete rebranding and redesign of the entire graphic universe of the brand. Originally known as iWorking, the name Boole was proposed as a reference and homage to the mathematician George Boole and his work on “Boolean Algebra.” This mathematical system is used to manipulate and analyze logical propositions and is widely applied in various disciplines, including computer science, digital electronics, and logical circuit design. Thus, Boole is presented as a tool designed to offer efficient and advanced solutions in financial management, leveraging the principles and theoretical foundation of Boolean Algebra to represent and manipulate data precisely and coherently.
Boole’s icon pays a clear tribute to Barcelona, the city of origin of the tool, inspired by the renowned tiles of the Mediterranean city.
From our agency, we have developed the entire new brand universe, including the design of the website, platform, presentations, cards, merchandise, and more. It’s worth noting that all graphic applications adhere to a composition code based on thirds, where elements are distributed according to this division to achieve a balanced aesthetic.
Furthermore, at Crece Agency, we are responsible for managing all of Boole’s marketing strategies, including the maintenance and promotion of their social media and website.
