D371 is an office building placed in Avinguda Diagonal 371 in Barcelona. This corporate building, with three bridles’ façade and very close to the iconic Passeig de Gràcia, it disposes of big capacity, with meeting rooms, ludic spaces, terraces, parking, etc. Its centric position turns it into a good option for enterprises that want to rent offices in the very heart of the city.
In Crece Agency we have collaborated with D371 in several aspects of its communication, like the creation of the corporate identity and the naming, the website, and other promotional materials such as documents, advertising banners and printed ads.
The naming was supposed to be simple and functional, but at the same time unique and recognisable. Due to that, the D of Diagonal and the 371 of the building’s number were taken. The graphic identity of D371 is also very aligned with the personality and the unique features of the building: the D in the logo imitates the same curve like the one of the façade of the building itself, rounded. Besides, the inclination of the whole logotype is perfectly aligned to the inclination of the street seen in a map. All these details make the logotype related to the core identity of the building and its distinctive characteristics, turning it into a logotype with personality and some secrets.
On the other hand, the landing page of the building was also designed for it to be as simple and efficient as possible. It gives basic info about the D371 data, technical specifications and it also shows a set of pictures to attract potential clients that want to rent it, all in three languages. In offline channels, as we say, we elaborated promotion materials for several media, like dossiers, an advertising banner and a graphic ad for newspapers.
