In Crece Agency we have specialised in identity design for corporate buildings, and Europa Building is an example of that.
Europa Building is a premises part of a corporate series of offices to be built. It is placed in Hospitalet de Llobregat, in the zone of Fira Gran Via, in an ideal placement for enterprises, between Barcelona city and the airport.
In Crece we have developed the visual identity of the building itself, creating a logotype that transmits perfectly the essence of Europa Building: the convergence of the urban and the natural, given by a combination of the squared and cubic geometry of the building and an interior garden much more natural and sinuous, what generates an attractive and unusual contrast.
This contrast gives Europa Building a unique personality. It is structured from the combination of different shapes and colours in the logo to express this antithesis: straight and squared lines in dark colour for the building united to curve lines in green for the garden. With that, we achieve that the building’s identity transmits perfectly its character.
Besides, we have also developed the corporate website for Europa Building following its professional and organic nature, and on the other hand several graphic applications to announce the building, like some exterior advertising billboards.
