
Gesin is a company that offers IT solutions for professional business management, covering both physical (hardware) and logical (software) areas.
The Gesin team contacted Crece Agency with the need to be able to express graphically what their work consists of, so that it could be understood by the rest of the professional sectors.
Firstly, we redesigned Gesin’s logo with the aim of representing its values and work through its corporate image. Their previous logo consisted of random numbers in a binary system and, based on this idea, we designed an isotype with a G for Gesin in binary code, making sense of it. The result is a modern and vibrant logo, with bold colours that break with the serious and monotonous aesthetics of programming. This modern touch sets Gesin apart from the competition, while showing an image representative of the IT service they offer.
In addition, the entire graphic identity of the brand is based on simple geometric shapes that represent modules, symbolising Gesin’s work methodology (each IT solution is made up of different modules).
Apart from the corporate graphic identity, at Crece Agency we have also been in charge of developing their new website. First of all, we redesigned the platform itself and redistributed the contents to improve the user experience and turn Gesin’s website into a source of information accessible to other professional sectors that do not understand programming and business management systems.
Another of the projects in which we have been able to participate with Gesin is the redesign of its management programme and its iconography, with the aim of making it more accessible to the user.
In short, our work for Gesin has been to interpret and visually translate their work and products to facilitate the connection between the client and the user, moving from a communication that was established purely between computer scientists, to a new relationship that is established between computer scientists and business people in any professional sector.
ClienteGesinAño2020