Jorge Lorenzo, MotoGP rider and three-time world champion, is one of the most renowned clients the agency has worked with.
For Jorge, we elaborated the number/dorsal which he showed off in his motorcycle the whole 2011 season. This identity was based in a nº1-shaped logotype, which in turn integrated his initials “JL”. Since it was so innovating, the project caused a great media coverage within a quite traditional sector such as the motorcycle world.
The identity had a manual with all the variations and versions of the logotype to guarantee a perfect adaptation of the brand in any application.
On the other hand, between 2012 and 2013, the whole graphic image of the rider was developed. All kind of graphic applications were produced, like his team cards, commercial documents, social network images, creativities for contests, etc.
