Viajes Atalaya is a travel agency based in Ibiza that offers a wide selection of experiences and tourist services. The agency stands out in three fundamental pillars that differentiate it from the competition: direct contact, tailor-made trips, and the guarantee of the best prices in the sector.
At Crece Agency, we were tasked with redesigning the visual identity of Viajes Atalaya to reflect its values. To achieve this goal, we created a graphic universe that establishes a connection between its origins and the direction the brand wants to take.
The new identity revolves around a central element inspired by its own name: ‘the watchtower.’ A watchtower is a vertical construction used in the past as a lookout point, which can be found along the Mediterranean coast. Through this element, specifically the door of the ‘watchtower,’ we have created a window to the world, making it a perfect metaphor for the company’s goal.
The colors of the identity are drawn from the diverse and disparate destinations that the agency offers, ranging from coastal locations to mountains or deserts.
The fundamental purpose of this project was to forge an updated and versatile identity that could effectively stand out in various graphic formats, both digital and printed. Our goal was not only to modernize the image of Viajes Atalaya but also to expand its reach and attract a broader audience in line with the brand’s spirit, thereby generating new business opportunities.
